Instagram case studies

Neighbors of Park City

A standout launch. Lasting Instagram visibility.

December 2025–September 2026 · Eight available calendar-month reports

+340%

Increase in reported Instagram Reach

December 2025 vs. the report’s previous period · 4,010 → 17,647Reach metric: sum of daily reach.
+78%

Instagram Views

22,987 → 40,827

December 2025 vs. the report’s previous period
+52%

Instagram Shares

75 → 114

September 2026 vs. July 2026
70,293Reported Q3 views
47New posts reported in Q3
287Reported Q3 shares

A strong presence, month after month

Neighbors of Park City recorded more than 23,000 Instagram Views in each month of Q3 2026. July brought 23,090 Views, August 23,218, and September 23,985. Together, the three monthly reports recorded 70,293 Views, 47 New Posts, and 287 Shares.

The engagement

Neighbors brought SLF Media Group in to plan, film, edit, and schedule original short-form videos alongside its static content. The engagement also included account management and monthly analytics reporting. In November 2025, the publisher identified December content as the beginning of SLF's original-content work.

Shares climbed from 75 in July to 114 in September, a 52% increase. Instagram Views also rose from 23,090 to 23,985 across those months, keeping the publication visible throughout the quarter.

A standout start, with momentum to build on

December 2025 was the first month in the available Instagram reporting history. The account recorded 18 New Posts, 40,827 Views, 282 Profile Visits, 477 Likes, and 63 Shares. Views were 78% above the report's previous-period value of 22,987. Reported Reach rose from 4,010 to 17,647, a 340% increase.

The reporting record continued with 28,652 Views in January, 31,706 in February, 20,128 in March, and 21,467 in April. April also recorded 35 Website Clicks. The chart below shows every available month; May and June reports were unavailable.

Q3 sustained more than 23,000 Views every month. Across the eight available monthly reports, the account recorded 213,073 Views and 137 New Posts, covering December–April and July–September.

More visibility. More opportunities to connect.

A strong December launch and consistent Q3 visibility gave this community publication more opportunities to share its stories. Original video, regular publishing, and ongoing reporting formed a clear content program. The account-level results show a standout start and sustained visibility.

The reporting record

The results, month by month.

Reported Instagram views

Calendar-month totals. Bars start at zero on one scale. May and June reports were not available; missing data is not zero.

Dec 1–31, 202540,827
Jan 1–31, 202628,652
Feb 1–28, 202631,706
Mar 1–31, 202620,128
Apr 1–30, 202621,467
May 1–31, 2026Report unavailable
Jun 1–30, 2026Report unavailable
Jul 1–31, 202623,090
Aug 1–31, 202623,218
Sep 1–30, 202623,985
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